Our Story

About Us

The ELE Collection is inspired by the majestic elephants who every November walk through Mfuwe Lodge in search of wild mangoes. This annual pilgrimage has made them famous throughout Africa and beyond.

Mfuwe is a magical wilderness in the heart of Zambia’s South Luangwa National Park. However, its elephants and wildlife are at risk from poaching and conflict with the expanding local population.

The ELE Collection is born out of a commitment to protect elephants and wildlife while sustainably supporting local communities.

Their sale raises funds to support CSL’s (Conservation South Luangwa) anti-poaching programmes and our Commit to Clean Water project in the local community.

Our Story

About Us

The ELE Collection is inspired by the majestic elephants who every November walk through Mfuwe Lodge in search of wild mangoes. This annual pilgrimage has made them famous throughout Africa and beyond.

Mfuwe is a magical wilderness in the heart of Zambia’s South Luangwa National Park. However, its elephants and wildlife are at risk from poaching and conflict with the expanding local population.

The ELE Collection is born out of a commitment to protect elephants and wildlife while sustainably supporting local communities.

Their sale raises funds to support CSL’s (Conservation South Luangwa) anti-poaching programmes and our Commit to Clean Water project in the local community.

Who we are

Andy Hogg

The ELE Fund is managed by Andy Hogg who co-founded the award-winning The Bushcamp Company. Based in Mfuwe, he has been a committed conservationist and philanthropist in South Luangwa for over 30 years. He created the Ele Collection to help raise funds for conservation and community projects.

Who we are

Andy Hogg

The ELE Fund is managed by Andy Hogg who co-founded the award-winning The Bushcamp Company. Based in Mfuwe, he has been a committed conservationist and philanthropist in South Luangwa for over 30 years. He created the Ele Collection to help raise funds for conservation and community projects.

The Collection

Wear an Ele. Help save an elephant.

Designed for jewellery connoisseurs and elephant lovers, this unique collection is hand crafted to celebrate and protect the elephants of South Luangwa National Park. Each piece is customised to your taste from a choice of the finest, ethically sourced diamonds, rubies, Zambian emeralds, silver and gold.

When you wear ELE jewellery, you are helping to save a species from extinction by funding wildlife conservation. You are also helping communities who live in close proximity to elephants to access clean, safe drinking water.

The Collection

Wear an Ele. Help save an elephant.

Designed for jewellery connoisseurs and elephant lovers, this unique collection is hand crafted to celebrate and protect the elephants of South Luangwa National Park. Each piece is customised to your taste from a choice of the finest, ethically sourced diamonds, rubies, Zambian emeralds, silver and gold.

When you wear ELE jewellery, you are helping to save a species from extinction by funding wildlife conservation. You are also helping communities who live in close proximity to elephants to access clean, safe drinking water.